Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement - Tapa dura

Calogridis, M.

 
9780230614604: Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Sinopsis

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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Acerca del autor

MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.

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Otras ediciones populares con el mismo título

9781349603855: Practical Pricing

Edición Destacada

ISBN 10:  1349603856 ISBN 13:  9781349603855
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