Coca-Globalization: Following Soft Drinks from New York to New Guinea - Tapa blanda

Foster, R.

 
9780230603868: Coca-Globalization: Following Soft Drinks from New York to New Guinea
Tapa blanda
ISBN 10: 0230603866 ISBN 13: 9780230603868
Editorial: Palgrave Macmillan, 2008

Sinopsis

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Robert J. foster is Professor of Anthroplogy and Mercer rugler distinguished Teaching Professor at The University of Rochester.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Palgrave Macmillan
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0230603866
ISBN 13 
9780230603868
Encuadernación
Tapa blanda
Número de páginas
304
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Alemania

Otras ediciones populares con el mismo título

9780312238711: Coca-Globalization: Following Soft Drinks from New York to New Guinea

Edición Destacada

ISBN 10:  0312238711 ISBN 13:  9780312238711
Editorial: AIAA, 2007
Tapa blanda