Artículos relacionados a Competitive Identity: The New Brand Management for...
Sinopsis
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 76,37
EUR 5,19 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Competitive Identity: The New Brand Management for...
Imagen de archivo
Competitive Identity : The New Brand Management for Nations, Cities and Regions
Publicado por
Palgrave Macmillan Limited, 2006
ISBN 10: 0230500285
ISBN 13: 9780230500280
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP82536418
Cantidad disponible: 2 disponibles
Imagen de archivo
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 0230500285
ISBN 13: 9780230500280
Antiguo o usado
Tapa dura
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Nº de ref. del artículo: 00092067700
Cantidad disponible: 1 disponibles
Imagen de archivo
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 0230500285
ISBN 13: 9780230500280
Antiguo o usado
Tapa dura
Librería: Bookman Orange, Orange, CA, Estados Unidos de America
Calificación del vendedor: 3 de 5 estrellas
hardcover. Condición: Good. Some wear from use. Good used book. , Minimal Notes or Marking. Nº de ref. del artículo: 1263884
Cantidad disponible: 1 disponibles
Imagen del vendedor
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 0230500285
ISBN 13: 9780230500280
Antiguo o usado
Tapa dura
Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Nº de ref. del artículo: BSM.QJVL
Cantidad disponible: 1 disponibles
Imagen del vendedor
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Publicado por
Palgrave Macmillan, 2006
ISBN 10: 0230500285
ISBN 13: 9780230500280
Antiguo o usado
Tapa dura
Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Signs of wear and consistent use. Nº de ref. del artículo: 3IIZU80000C3_ns
Cantidad disponible: 1 disponibles
Imagen de archivo
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In English. Nº de ref. del artículo: ria9780230500280_new
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Competitive Identity
Publicado por
Palgrave Macmillan UK Nov 2006, 2006
ISBN 10: 0230500285
ISBN 13: 9780230500280
Nuevo
Tapa dura
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. 147 pp. Englisch. Nº de ref. del artículo: 9780230500280
Cantidad disponible: 2 disponibles
Imagen de archivo
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: New. Nº de ref. del artículo: 0230500285-11-30086997
Cantidad disponible: 1 disponibles
Imagen del vendedor
Competitive Identity : The New Brand Management for Nations, Cities and Regions
Publicado por
Palgrave Macmillan UK, 2006
ISBN 10: 0230500285
ISBN 13: 9780230500280
Nuevo
Tapa dura
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. Nº de ref. del artículo: 9780230500280
Cantidad disponible: 2 disponibles
Imagen de archivo
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9780230500280
Cantidad disponible: Más de 20 disponibles