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Sinopsis
Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputationsare precarious at best. The new prevalence of social and mobile media makes even the most vaunted brands vulnerable to attack - by disgruntled customers, rivals, and even internal sources. But it also represents your best chance to make your company's voice heard. Here, Jonathan Copulsky, drawing on years of experience consulting to the world's leading companies, lays out a seven-step plan for anticipating risk, galvanizing employees, launching counter-attacks and playing brand defense with the same tools your would-be saboteurs are using. This book is full of valuable information to help make your organization battle-ready - even for the challenges you haven't yet discovered.
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Acerca del autor
Jonathan R. Copulsky is the CMO for Deloitte Consulting LLP's Strategy and Operations Practice. With 30 years of experience as a senior marketing and sales executive and consultant, Jonathan works with the world's leading brands on their toughest marketing and sales challenges. He also writes frequently for AdvertisingAge, Brandweek, Journal of Business Strategy, and Strategy and Leadership. He lives in Chicago, Illinois.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Publicado por
Palgrave Macmillan, 2012
ISBN 10: 0230392180
ISBN 13: 9780230392182
Antiguo o usado
Paperback
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputationsare precarious at best. The new prevalence of social and mobile media makes even the most vaunted brands vulnerable to attack - by disgruntled customers, rivals, and even internal sources. But it also represents your best chance to make your company's voice heard. Here, Jonathan Copulsky, drawing on years of experience consulting to the world's leading companies, lays out a seven-step plan for anticipating risk, galvanizing employees, launching counter-attacks and playing brand defense with the same tools your would-be saboteurs are using. This book is full of valuable information to help make your organization battle-ready - even for the challenges you haven't yet discovered. Nº de ref. del artículo: 00102890145
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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St. Martin's Griffin, 2012
ISBN 10: 0230392180
ISBN 13: 9780230392182
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: G10L-0635
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Publicado por
Palgrave MacMillan, 2012
ISBN 10: 0230392180
ISBN 13: 9780230392182
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0230392180I3N00
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Publicado por
Palgrave Macmillan, 2012
ISBN 10: 0230392180
ISBN 13: 9780230392182
Antiguo o usado
Paperback
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputationsare precarious at best. The new prevalence of social and mobile media makes even the most vaunted brands vulnerable to attack - by disgruntled customers, rivals, and even internal sources. But it also represents your best chance to make your company's voice heard. Here, Jonathan Copulsky, drawing on years of experience consulting to the world's leading companies, lays out a seven-step plan for anticipating risk, galvanizing employees, launching counter-attacks and playing brand defense with the same tools your would-be saboteurs are using. This book is full of valuable information to help make your organization battle-ready - even for the challenges you haven't yet discovered. Nº de ref. del artículo: CIN0230392180VG
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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Paperback. Condición: Very Good. Brand Resilience: Managing Risk and Recovery in a High-Speed World This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780230392182
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780230392182
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Brand Resilience
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Brand Resilience
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Brand Resilience
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Publicado por
Palgrave Macmillan, 2012
ISBN 10: 0230392180
ISBN 13: 9780230392182
Antiguo o usado
paperback
Librería: Pearlydewdrops, Streat, Reino Unido
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paperback. Condición: Fine. New & unread, however may have light shelf wear to cover face, edges or corners. Shipped from the UK within 2 business days of order being placed. Nº de ref. del artículo: mon0000362974
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