PR gurus and top political advisors Mark Fabiani and Chris Lehane show PR professionals, brand managers and political operatives how to bullet-proof any marketing campaign - and clean up any crisis
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""Masters of Disaster" is the perfect playbook for how to respond when you're under enemy fire...a vital and fun read full of back-room tales for those who want to learn from America's greatest corporate and political scandals."--"The Huffington Post""A how-to brought to you by the guys who defended Clinton on impeachment."--"The National Journal""The go-to manual...Lehane and Fabiani are well positioned to distill the lessons of the baseball steroid scandal, Tiger Woods's infidelities, and Anthony Weiner's obscene tweets into clearly articulated principles."--starred review, "Publishers Weekly""If you are a public figure, or even a private citizen who might engender controversy, read this book and put its authors on your speed dial. These guys are truly the masters not only of avoiding or minimizing disaster, but of dealing with the kind of crises faced by ordinary people when they first encounter the media, the law or the blood sport we call politics."--Alan M. Dershowitz, author of "The Trials of Zion""In a hostile climate where reputations and markets can be capriciously destroyed in seconds, the old chestnuts about crisis management don't apply. What's needed is perspective from the seasoned "Masters of Disaster" who understand that damage control is a temperamental art, not grade school science. A valuable addition to the modern crisis canon."--Eric Dezenhall, CEO Dezenhall Resources, Ltd. and author of "Damage Control: The Essential Lessons of Crisis Management""Every board, every manager and now almost every individual now faces the possibility of being swept up in a firestorm of media and mangled message. Masters of Disaster provides both sound rules and great examples of both the positive and negative kind to guide us all through to the best possible outcomes. The only danger is that you won't read it in advance. I recommend it to all my board colleagues and CEO friends."--Howard Stevenson, Sarofim Rock Professor Emeritus, Harvard BusinesFrom the Publisher:
The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
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Descripción Palgrave Macmillan Trade, 2012. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0230341802
Descripción Palgrave Macmillan Trade, 2012. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PR gurus and top political advisors Mark Fabiani and Chris Lehane show PR professionals, brand managers and political operatives how to bullet-proof any marketing campaign - and clean up any crisis. Nº de ref. de la librería ABE_book_new_0230341802
Descripción Palgrave Macmillan, 2012. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0230341802
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97802303418071.0
Descripción St. Martin's Press, 2012. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110230341802