Masters of Disaster: The Ten Commandments of Damage Control - Tapa dura

Lehane, Christopher; Fabiani, Mark; Guttentag, Bill

 
9780230341807: Masters of Disaster: The Ten Commandments of Damage Control
Tapa dura
ISBN 10: 0230341802 ISBN 13: 9780230341807
Editorial: Palgrave Macmillan, 2012

Sinopsis

PR gurus and top political advisors Mark Fabiani and Chris Lehane show PR professionals, brand managers and political operatives how to bullet-proof any marketing campaign - and clean up any crisis.

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Acerca del autor

CHRISTOPHER LEHANE and MARK FABIANI run a crisis communications firm, Fabiani and Lehane, that has represented global Fortune 500 companies, high profile CEOs, elected officials, celebrities and athletes. They made a name for themselves working for individuals and companies mired in scandal, from Lance Armstrong on the comeback trail to Goldman Sachs in the wake of the financial crisis. Previously, they worked for the Clinton White House where they were called Masters of Disaster by Newsweek magazine for their part in a 'rapid-response' team employed by to respond to the increasing number of investigations of the Clinton Administration. Both authors were previously Deputy Campaign Manager for Al Gore's presidential campaign in 2000 and Special Counsel to the President during the Clinton administration. BILL GUTTENTAG is a two-time Oscar-winning documentary and feature film writer-producer-director. His 2003 Oscar was for the documentary Twin Towers.

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Editorial
Palgrave Macmillan
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0230341802
ISBN 13 
9780230341807
Encuadernación
Tapa dura
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781137278968: Masters of Disaster: The Ten Commandments of Damage Control

Edición Destacada

ISBN 10:  113727896X ISBN 13:  9781137278968
Editorial: St. Martins Press-3PL, 2014
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