Networked Consumers: Dynamics of Interactive Consumers in Structured Environments - Tapa dura

Silver, Steven

 
9780230280212: Networked Consumers: Dynamics of Interactive Consumers in Structured Environments

Sinopsis

Personal consumption accounts for two thirds of GDP, yet recent economic events haveemphasised our limited ability to translateconsumption patterns into policy. Steven Silveranalyses this understudied area, exploring the network membershipsthat emergefrom our everyday lives, and the consumption patterns these create.

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Acerca del autor

STEVEN D. SILVER is Professor and Lucas Fellow at the Lucas Graduate School of Business, California State University, USA.

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9781349327416: Networked Consumers: Dynamics of Interactive Consumers in Structured Environments

Edición Destacada

ISBN 10:  1349327417 ISBN 13:  9781349327416
Editorial: Palgrave Macmillan, 2012
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