Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future (INSEAD Business Press) - Tapa dura

Libro 1 de 13: INSEAD Business Press

Morrison, Allen J Professor; Black, J Stewart Professor

 
9780230252226: Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future (INSEAD Business Press)

Sinopsis

Even casual observers will be familiar with the Cherry Blossom or Sakura trees of Japan. When in full bloom the sight is spectacular. This amazing visual is preceded by several weeks of behind the scenes development as the buds grow. Sadly, from the time of full bloom until the blossoms have scattered only takes a week or less. In the longer cycle of nations and business, the authors unfortunately see a similar transitory pattern for Japanese multinational corporations (MNCs). Japanese companies seemed to be in full bloom in the mid-90s but now show serious signs of losing their standing in the landscape of global players. The authors explain how and why this is happening, but perhaps more importantly, examine what can be done to improve the situation in the future.

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Acerca del autor

DR J. STEWART BLACK is a professor and an Associate Dean of Executive Development Programs at INSEAD. He is a leading instructor and scholar in leadership , change management, globalization, and strategy. He has authored or co-authored more than a dozen books and regularly consults with multinational companies around the world. (Email: stewart.black@insead.edu)

DR ALLEN J. MORRISON is a Professor at INSEAD. His research and teaching interests centre on multinational strategy and global leadership. He has authored or co-authored over 70 articles and case studies, and seven books. He is highly sought after as a consultant and public speaker and works with multinational companies around the world. (Email: allen.morrison@insead.edu)

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Otras ediciones populares con el mismo título

9781349321841: Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future (INSEAD Business Press)

Edición Destacada

ISBN 10:  1349321842 ISBN 13:  9781349321841
Editorial: Palgrave Macmillan, 2010
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