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Sinopsis
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.
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Acerca del autor
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.
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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Publicado por
Palgrave Macmillan, 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005089015
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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Publicado por
Palgrave Macmillan, 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733
Antiguo o usado
Tapa blanda
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The Objects of Affection : Semiotics and Consumer Culture
Publicado por
Palgrave Macmillan, 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733
Antiguo o usado
Tapa blanda
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Semiotics and Popular Culture: The Objects of Affection: Semiotics and Consumer Culture
Publicado por
Palgrave Macmillan, 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733
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Tapa blanda
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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Publicado por
Palgrave Macmillan, 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780230103733. Nº de ref. del artículo: 9781978
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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Publicado por
Palgrave Macmillan, 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733
Antiguo o usado
Paperback
Librería: Bookmans, Tucson, AZ, Estados Unidos de America
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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
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The Objects of Affection
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SPRINGER NATURE Aug 2010, 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption. 198 pp. Englisch. Nº de ref. del artículo: 9780230103733
Cantidad disponible: 2 disponibles
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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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The Objects of Affection : Semiotics and Consumer Culture
Publicado por
Palgrave Macmillan Us, 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption. Nº de ref. del artículo: 9780230103733
Cantidad disponible: 2 disponibles