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The Objects of Affection: Semiotics and Consumer Culture - Tapa blanda

Berger, A.

 
9780230103733: The Objects of Affection: Semiotics and Consumer Culture
Tapa blanda
ISBN 10: 0230103731 ISBN 13: 9780230103733
Editorial: Palgrave Macmillan, 2010

Sinopsis

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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Acerca del autor

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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Editorial
Palgrave Macmillan
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0230103731
ISBN 13 
9780230103733
Encuadernación
Tapa blanda
Número de páginas
216
Contacto del fabricante
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