Big in Asia: 25 Strategies for Business Success - Tapa blanda

Backman, M.

 
9780230000278: Big in Asia: 25 Strategies for Business Success
Tapa blanda
ISBN 10: 0230000274 ISBN 13: 9780230000278
Editorial: Palgrave Macmillan, 2002

Sinopsis

China, India and the rest of Asia is the world’s most exciting and dynamic business environments. It’s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.

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Acerca del autor

MICHAEL BACKMAN is an author, business analyst and columnist who specializes in Asian corporate practice. Singapore's Prime Minister cited him in his 1998 National Day Address as an 'expert' on overseas Chinese. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia, that was named by The Economist as one of the sixteen finest general non-fiction books published for the year. Backman writes a regular Asian business column for the Melbourne Age newspaper. He has lived and worked in Asia. CHARLOTTE BUTLER heads the

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Editorial
Palgrave Macmillan
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0230000274
ISBN 13 
9780230000278
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
352
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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