Business and Professional Communication engages the reader with the most current strategies needed to effectively manage workplace communication challenges.
Noted as a complete text matching the unique demands of the workplace environment to student competencies, Business and Professional Communication surpasses the coverage of traditional communication books by addressing the recent surveys of expected workplace competencies: exhibiting leadership; managing organizational culture; listening, interpersonal communication style differences, and conflict; dealing with difficult people; improving diversity and intercultural communication; business writing; interviewing; selling; and negotiating successfully. Business and Professional Communication not only prepares the reader for relevant, informative, and persuasive public presentations in the workplace, but also prepares them for managing cultural diversity, sales, customer-service, audits, briefings/reports, team-building, using social media and technology, and other communication proficiencies vital for success in the modern workplace.
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Backcover Copy: Baldwin Dodd (0205348068 0205335268 / 4806L3526L) Business and Professional Communication provides students with the strategies they need to effectively manage communication challenges in the workplace. Tailoring communication theory to the unique demands of the business environment, this book goes beyond the traditional business communication text's coverage to also include coverage of conflict styles, negotiation, managing organizational culture, helping with cultural diversity, dealing with difficult people, and managing communication style differences. The book prepares students for presentations in the workplace as well as for sales communication, customer-service communication, communication audits, briefing/report communication, and other previously overlooked areas that are vital for success in the modern workplace.
Communication Theories for Everyday Life introduces readers to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a theory-a-day approach, this text cuts across content areas and clusters related theories, making them easier for readers to process and apply to real-life situations. Communication Theories for Everyday Life also addresses theories in emerging areas and growing fields, such as media research, organizational communication, and computer-mediated communication, while still featuring the traditional theories that always have defined the field. Features:
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