Reaching Audiences: A Guide to Media Writing - Tapa blanda

Yopp, Jan Johnson; McAdams, Kathy C

 
9780205483273: Reaching Audiences: A Guide to Media Writing
Tapa blanda
ISBN 10: 0205483275 ISBN 13: 9780205483273
Editorial: Pearson, 2006

Sinopsis

Reaching Audiences: A Guide to Media Writing provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Reaching Audiences: A Guide to Media Writing provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0205483275
ISBN 13 
9780205483273
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780205693108: Reaching Audiences:A Guide to Media Writing

Edición Destacada

ISBN 10:  0205693105 ISBN 13:  9780205693108
Editorial: Allyn & Bacon, 2009
Tapa blanda