Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication - Tapa blanda

Marsh, Charles; Guth, David W.; Short, Bonnie Poovey

 
9780205405732: Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication

Sinopsis

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly “recipe” approach, it is ideal for classroom use.

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Reseña del editor

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal for classroom use.

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