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9780205404537: Public Relations: Strategies and Tactics (Study Edition)

Sinopsis

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Testing Manual with solutions to the practice tests and ready-made midterm and final exams.

Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

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Reseña del editor

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Testing Manual with solutions to the practice tests and ready-made midterm and final exams. Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

Reseña del editor

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Testing Manual with solutions to the practice tests and ready-made midterm and final exams. Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes at no extra cost to students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE (ISBN: 0-205-44938-7). Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books! Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

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Dennis L. Wilcox; Glen T. Cameron; Phillip Ault; Warren K. Agee
Publicado por Allyn & Bacon, 2004
ISBN 10: 0205404537 ISBN 13: 9780205404537
Antiguo o usado Paperback

Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.5. Nº de ref. del artículo: G0205404537I3N00

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Imagen de archivo

Dennis L. Wilcox; Glen T. Cameron; Phillip Ault; Warren K. Agee
Publicado por Allyn & Bacon, 2004
ISBN 10: 0205404537 ISBN 13: 9780205404537
Antiguo o usado Paperback

Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.5. Nº de ref. del artículo: G0205404537I3N00

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EUR 17,24
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Imagen de archivo

Wilcox, Dennis L.; Cameron, Glen T.; Ault, Phillip; Agee, Warren K.
Publicado por Allyn & Bacon, Boston, MA, 2004
ISBN 10: 0205404537 ISBN 13: 9780205404537
Antiguo o usado Soft cover

Librería: Hourglass Books, Vancouver, BC, Canada

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Soft cover. Condición: Near Fine. Seventh Edition. Second printing; minor wear; otherwise a solid, clean copy with no marking or underlining; a very good study copy; illustrated with both black and white and color photographs. Book. Nº de ref. del artículo: 019571

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