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Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] - Tapa blanda
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Sinopsis
Few marketing professionals, let alone graduating students, are prepared for the breakneck speed of technical marketing communications in today's Internet economy. This book provides that preparation.
The ease of publishing content to the Internet has challenged many basic communication principles.
Harner and Zimmerman's Technical Marketing Communication offers a conversational, easy-to-follow mix of fundamentals, planning tools, and real-life marketing examples. Harner and Zimmerman first clearly explain the role and responsibility of marketing communication in a technology-filled world. Then they progressively introduce the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. The text is filled with first-hand insights into the successes and failures of technical marketing communication in today's corporate world.
Corporate communication teams as well as students can immediately apply these concepts to their next technical marketing project.
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Reseña del editor
Few marketing professionals, let alone graduating students, are prepared for the breakneck speed of technical marketing communications in today's Internet economy. This book provides that preparation. The ease of publishing content to the Internet has challenged many basic communication principles. Harner and Zimmerman's Technical Marketing Communication offers a conversational, easy-to-follow mix of fundamentals, planning tools, and real-life marketing examples. Harner and Zimmerman first clearly explain the role and responsibility of marketing communication in a technology-filled world. Then they progressively introduce the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. The text is filled with first-hand insights into the successes and failures of technical marketing communication in today's corporate world. Corporate communication teams as well as students can immediately apply these concepts to their next technical marketing project.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Imagen de archivo
Technical Marketing Communication
Publicado por
Prentice Hall PTR, 2001
ISBN 10: 0205324444
ISBN 13: 9780205324446
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 18153736-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication]
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_369836951
Cantidad disponible: 1 disponibles