Artículos relacionados a Public Relations: A Values-Driven Approach
Sinopsis
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations teaches students how to build ethical, productive relationships with strategic constituencies.
By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features a lively, informal tone designed to engage the audience. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features a lively, informal tone designed to engage the audience. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson
- Año de publicación2000
- ISBN 10 0205295746
- ISBN 13 9780205295746
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas588
- Contacto del fabricanteno disponible
EUR 17,76
EUR 30,30 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Public Relations: A Values-Driven Approach
Imagen de archivo
Public Relations: A Values-Driven Approach
Publicado por
Allyn & Bacon, 1999
ISBN 10: 0205295746
ISBN 13: 9780205295746
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00041339582
Cantidad disponible: 1 disponibles
Imagen de archivo
Public Relations: A Values-Driven Approach
Publicado por
Allyn & Bacon, 1999
ISBN 10: 0205295746
ISBN 13: 9780205295746
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_389107856
Cantidad disponible: 1 disponibles