Marketing: Contemporary Concepts and Practices - Tapa dura

Schoell, William F.; Guiltinan, Joseph P.

 
9780205156023: Marketing: Contemporary Concepts and Practices
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ISBN 10: 0205156029 ISBN 13: 9780205156023
Editorial: Pearson, 1995

Sinopsis

The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0205156029
ISBN 13 
9780205156023
Encuadernación
Tapa dura
Número de páginas
762
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780205105694: Marketing: Contemporary Concepts and Practices

Edición Destacada

ISBN 10:  0205105696 ISBN 13:  9780205105694
Editorial: Allyn & Bacon, 1988
Tapa dura