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Sinopsis
Designed to help students practice what faculty teaches this text provides an analysis of strategic management in a highly readable format. Its concepts are liberally illustrated with examples from real organizations. The text portion (11 chapters) comprises the first third of the book and 38 cases comprise the other two thirds. Cases include some of the largest, best-known business organizations in the world as well as small, developing businesses; from those of large, multi-divisional enterprises to smaller, single-business firms. Features include: a series of video segments edited from CNN business programmes integrated into the text; strategic insight boxes throughout the text portion of the book show successful and unsuccessful application of text concepts by real companies; and an extensive Instructor's Manual with teaching notes to accompany cases, plus test items and transparencies.
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Designed to help students practice what faculty teaches this text provides an analysis of strategic management in a highly readable format. Its concepts are liberally illustrated with examples from real organizations. The text portion (11 chapters) comprises the first third of the book and 38 cases comprise the other two thirds. Cases include some of the largest, best-known business organizations in the world as well as small, developing businesses; from those of large, multi-divisional enterprises to smaller, single-business firms. Features include: a series of video segments edited from CNN business programmes integrated into the text; strategic insight boxes throughout the text portion of the book show successful and unsuccessful application of text concepts by real companies; and an extensive Instructor's Manual with teaching notes to accompany cases, plus test items and transparencies.
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Strategic Management : Text and Cases
Publicado por
Allyn & Bacon, Incorporated, 1991
ISBN 10: 0205134211
ISBN 13: 9780205134212
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. International Ed. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 38554507-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic management: Text and cases
Publicado por
Allyn and Bacon, 1992
ISBN 10: 0205134211
ISBN 13: 9780205134212
Antiguo o usado
Tapa dura
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
hardcover. Condición: Like New. Like New. book. Nº de ref. del artículo: ERICA80002051342115
Cantidad disponible: 1 disponibles