Electronic Commerce: A Manager's Guide - Tapa blanda

Acerca del autor

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively.

De la contraportada

How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.

• Provides a clear overview of what electronic commerce is all about.
• Specifies the business uses and technology directions of the World Wide Web
• Clarifies management issues facing Internet Service Providers.
• Explains firewalls, transaction security, and electronic payment methods.
• Describes electronic commerce applications and challenges in banking, retailing, and publishing.
• Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance.