International Business: Environments and Operations (International student editions) - Tapa dura

Daniels, John D.; Etc.; Radebaugh, Lee H.

 
9780201767339: International Business: Environments and Operations (International student editions)

Sinopsis

This text is a discussion of the differences faced in international environments, overall company strategies and functional alternatives for operating abroad. The coverage includes evolution of strategy, strategy of direct invest and geographic strategy in the internationalization process. Included are updated examples, cases and applications. Each chapter contains an "Ethical Dilemma".

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This text is a discussion of the differences faced in international environments, overall company strategies and functional alternatives for operating abroad. The coverage includes evolution of strategy, strategy of direct invest and geographic strategy in the internationalization process. Included are updated examples, cases and applications. Each chapter contains an "Ethical Dilemma".

"Sobre este título" puede pertenecer a otra edición de este libro.