Return on Design: Smarter Web Design That Works - Tapa blanda

Phyo, Ani

 
9780201756074: Return on Design: Smarter Web Design That Works
Tapa blanda
ISBN 10: 0201756072 ISBN 13: 9780201756074
Editorial: Peachpit Press Publications, 2003

Sinopsis

If you don¿t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can¿t guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site¿s success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today¿s cost-conscious economy.

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Acerca del autor

Ani Phyo is the founder of SmartMonkey Media, a firm specializing since 1994 in Web, print, fashion, and video design. Clients include Paramount Pictures, Microsoft, Apple Computer, ABC Cable Networks, Simon & Shuster and Gymboree. Recognized for her cutting-edge work in Web design and converging media, Ani is also the global director of user experience for bio-technology leader, Baxter.

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Editorial
Peachpit Press Publications
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0201756072
ISBN 13 
9780201756074
Encuadernación
Tapa blanda
Número de páginas
312
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780613917414: Return on Design: Smarter Web Design That Works

Edición Destacada

ISBN 10:  0613917413 ISBN 13:  9780613917414
Editorial: Tandem Library, 2003
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