As content delivery over wireless devices becomes faster and more secure, it is thought that mobile commerce (m-commerce) will overtake tethered e-commerce as the medium of choice for digital commerce transactions. As well as the obvious effect on financial services (mobile banking), telecommunications, and retail and information services (such as video delivery of sports results) it is also likely to have a profound effect on the way a wide variety of businesses arrange for people to meet and interact. This book explores the theory and practice of both the technical and business domains of m-commerce, particularly wireless networking and mobile commerce applications, as well as discussing the 'what, why and how' of m-commerce. The book starts by covering the theoretical underpinning of the subject, before going on to put the theory into practice, covering the technologies, approaches, applications and design issues.
"Sinopsis" puede pertenecer a otra edición de este libro.
Geoffrey Elliott is Head of Division for Information Systems at London South Bank University. Nigel Phillips worked in the computer industry for 10 years before joining London South Bank University, consulting on the application of complexity theory
As content delivery over wireless devices becomes faster and more secure, it is thought that mobile commerce (m-commerce) will overtake tethered e-commerce as the medium of choice for digital commerce transactions. As well as the obvious effect on financial services (mobile banking), telecommunications, and retail and information services (such as video delivery of sports results) it is also likely to have a profound effect on the way a wide variety of businesses arrange for people to meet and interact.
This book explores the theory and practice of both the technical and business domains of m-commerce, particularly wireless networking and mobile commerce applications, as well as discussing the 'what, why and how' of m-commerce. The book starts by covering the theoretical underpinning of the subject, before going on to put the theory into practice, covering the technologies, approaches, applications and design issues.
Features
Explains the fundamentals of mobile commerce and wireless systems design and implementation.
Applications oriented, showing how good systems design leads to efficient and effective m-commerce systems.
Balances enthusiasm for the technological capabilities with wider social and political implications through discussion of security and ethical issues.
Tutorial approach, with exercises, student activities, short case studies and technical reports to enhance learning.
This book is intended for anyone wishing to find out more about the theory and practice of commercially exploiting these exciting and ground-breaking new technologies.
About the authors
Geoffrey Elliott is Head of Division for Information Systems at London South Bank University. Nigel Phillips worked in the computer industry for 10 years before joining London South Bank University, consulting on the application of complexity theory
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 10,64 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoEUR 38,09 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoLibrería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780201752403. Nº de ref. del artículo: 7758080
Cantidad disponible: 1 disponibles
Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Mobile Commerce and Wireless Computing Systems This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780201752403
Cantidad disponible: 1 disponibles
Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780201752403
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2. Nº de ref. del artículo: G0201752409I3N00
Cantidad disponible: 1 disponibles
Librería: Bookmans, Tucson, AZ, Estados Unidos de America
Paperback. Condición: Good. Satisfaction 100% guaranteed. Nº de ref. del artículo: mon0001058593
Cantidad disponible: 1 disponibles
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_407399954
Cantidad disponible: 1 disponibles
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
paperback. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-0201752409
Cantidad disponible: 1 disponibles
Librería: OM Books, Sevilla, SE, España
Condición: usado - bueno. Nº de ref. del artículo: 9780201752403
Cantidad disponible: 1 disponibles