Driving over a Cliff: Business Lessons from the World's Car Industry (The Eiu) - Tapa dura

Maxton, Graeme; Wormald, John

 
9780201593921: Driving over a Cliff: Business Lessons from the World's Car Industry (The Eiu)

Sinopsis

This text presents a holistic and strategic review of the motorcar industry, across time and geographies and spanning different sectors and functions.

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Críticas

' ... A fascinating account of the car industry and its possible futures.' Business Times ' ... a riveting - though disturbing - read for anyone interested in the motor industry.' The Engineer

Reseña del editor

This text presents a holistic and strategic review of the motorcar industry, across time and geographies and spanning different sectors and functions.

"Sobre este título" puede pertenecer a otra edición de este libro.