Focusing on Eastern Europe as an area for investment and general business opportunity, this book brings together a distillation of recent facts and figures together with an interpretation as to how these individual markets are likely to fare in future years as market economies. Drawing from the resources of the Economist Intelligence Unit, the author offers insight into these economies and into specific industry sector opportunities. The book: examines the changing political, economic and business climate of Eastern Europe as it seeks to integrate with the West; places political and economic change within a meaningful context; evaluates the opportunities, including joint ventures, wholly owned subsidiaries, acquisitions and privatizations, within many small independent states of Eastern Europe; provides concise and current information on East European markets; and looks at strategies for investment, discussing the East European expectation for foreign investment.
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Dr Stan Paliwoda is professor and chair of marketing at the University of Calgary, Canada, and visiting professor of marketing at the Warsaw School of Economics, Poland.
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