Applied Consumer Behaviour - Tapa blanda

Evans, Martin

 
9780201565010: Applied Consumer Behaviour

Sinopsis

This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

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Reseña del editor

This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

"Sobre este título" puede pertenecer a otra edición de este libro.