Sinopsis
This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate social responsibility in an international context and in a hyper inflation economy; cases and readings on marketing products in Eastern Europe; and coverage of special issues in global marketing such as marketing in the Third World. This work is intended for students taking an advanced course/MBA in International and Multinational Marketing.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate social responsibility in an international context and in a hyper inflation economy; cases and readings on marketing products in Eastern Europe; and coverage of special issues in global marketing such as marketing in the Third World. This work is intended for students taking an advanced course/MBA in International and Multinational Marketing.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Global Marketing Management: Cases and Readings
Imagen del vendedor
Global Marketing Management: Cases and Readings
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: rev3312345749
Comprar usado
EUR 4,31
Envío por EUR 10,60
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Global Marketing Management: Cases and Readings
Publicado por
Addison-Wesley, 1995
ISBN 10: 0201539721
ISBN 13: 9780201539721
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-C-067-05575
Comprar usado
EUR 3,93
Envío por EUR 12,49
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Global Marketing Management: Cases and Readings
Librería: Sell Books, Elland, YORKS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Nº de ref. del artículo: P-BD600171-RAG-20250327-VG
Comprar usado
EUR 3,92
Envío por EUR 14,26
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Global Marketing Management: Cases and Readings Buzzell
Publicado por
Addison-Wesley, 1995
ISBN 10: 0201539721
ISBN 13: 9780201539721
Antiguo o usado
Tapa blanda
Librería: Hubert Colau, LA BAZOCHE GOUET, Francia
Calificación del vendedor: 4 de 5 estrellas
Condición: 4. PHOTOS SUR DEMANDE. Nº de ref. del artículo: 42543
Comprar usado
EUR 10,00
Envío por EUR 45,00
Se envía de Francia a Estados Unidos de America
Se envía de Francia a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Global Marketing Management: Cases and Readings
Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. Zustand: Gut | Seiten: 672 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Nº de ref. del artículo: 41789363/203
Comprar usado
EUR 7,69
Envío por EUR 105,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 2 disponibles