The contents of this book are based on the HBS course “New Product Development: An Analytical Approach.” The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book’s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
"Sinopsis" puede pertenecer a otra edición de este libro.
The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_392303729
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0201526271I5N00
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Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Managing the New Product Development Process: Cases and Notes This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780201526271
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Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780201526271
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Nº de ref. del artículo: 8532353
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Nº de ref. del artículo: 9607924
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Librería: Duru Media, Tallahassee, FL, Estados Unidos de America
paperback. Condición: Fine. Nº de ref. del artículo: 01KVGMXHTA2J4NR
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Librería: Robinson Street Books, IOBA, Binghamton, NY, Estados Unidos de America
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Librería: Book Gurus, Tallahassee, FL, Estados Unidos de America
paperback. Condición: Very Good. Nº de ref. del artículo: 01KX3R86H6R62XD
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Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de America
paperback. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-0201526271
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