Artículos relacionados a Strategy And The Business Landscape

Strategy And The Business Landscape - Tapa dura

Ghemawat, Pankaj

 
9780201357295: Strategy And The Business Landscape
Tapa dura
ISBN 10: 0201357291 ISBN 13: 9780201357295
Editorial: Addison Wesley, 2001

Sinopsis

In association with David J Collis, Jan W Rivkin, and Gary P Pisano. Strategy and the Business Landscape offers a contemporary yet historically grounded perspective on the field of strategy. The text reflects the version of Harvard's required Competition & Strategy course offered to MBA students. It combines up-to-date academic thinking with examples and insights drawn from consulting and significantly advances the treatment of strategic dynamics. The text portion of the book is compact and is supplemented with 10 class-tested Harvard Business School cases.

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Reseña del editor

Pankaj Ghemawat, respected and renowned Harvard University professor, has designed and written a business strategy text to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.*Contemporary strategic issues are grounded within an historical perspective.*A focus on business-level strategy allows MBA students to focus on strategies that have the greatest potential of improving business performance.*An integrated, core set of Harvard Business School cases deepens and extends the concepts developed in the chapters.*These extensively class-tested cases explore a range of strategy concepts in a variety of industries.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Addison Wesley
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0201357291
ISBN 13 
9780201357295
Encuadernación
Tapa dura
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia