Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research) - Tapa blanda

Libro 7 de 13: Understanding Qualitative Research

Willis, Gordon

 
9780199957750: Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research)
Tapa blanda
ISBN 10: 0199957754 ISBN 13: 9780199957750
Editorial: Oxford University Press, 2015

Sinopsis

Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a ’production’ mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Gordon Willis is a cognitive psychologist in the Applied Research Program of the National Cancer Institute's Division of Cancer Control and Population Sciences.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Oxford University Press
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0199957754
ISBN 13 
9780199957750
Encuadernación
Tapa blanda
Número de páginas
274
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania