Eye Tracking: A comprehensive guide to methods and measures

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9780199697083: Eye Tracking: A comprehensive guide to methods and measures
Críticas:

This practical book discusses both theoretical concepts and experimental design, showing how data samples can be converted into meaningful representations (i.e. fixations and saccades) using various algorithms. This is a reference that should be in the library of researchers in this field. ( Doody's Reviews)

Reseña del editor:

We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter

Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data.

This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes.

Part I presents the technology and skills needed to perform high-quality research with eye-trackers.
Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices.
Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described
in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis.

For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.

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1.

Kenneth Holmqvist, Marcus Nystrom, Richard Andersson
Editorial: Oxford University Press, United Kingdom (2012)
ISBN 10: 0199697086 ISBN 13: 9780199697083
Nuevos Tapa dura Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Oxford University Press, United Kingdom, 2012. Hardback. Estado de conservación: New. 248 x 170 mm. Language: English . Brand New Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work. Nº de ref. de la librería AOP9780199697083

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Nystrom, Marcus; Dewhurst, Richard; Holmqvist, Kenneth; Andersson, Richard; Jarodzka, Halszka
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Kenneth Holmqvist, Marcus Nystrom, Richard Andersson
Editorial: Oxford University Press, United Kingdom (2012)
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Descripción Oxford University Press, United Kingdom, 2012. Hardback. Estado de conservación: New. 248 x 170 mm. Language: English . Brand New Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work. Nº de ref. de la librería AOP9780199697083

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Holmqvist, Kenneth
Editorial: OUP Oxford (2011)
ISBN 10: 0199697086 ISBN 13: 9780199697083
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Descripción OUP Oxford, 2011. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FU-9780199697083

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Holmqvist, Kenneth; Nyström, Marcus; Andersson, Richard; Dewhurst, Richard; Jarodzka, Halszka; van de Weijer, Joost
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801996970830000000

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Kenneth Holmqvist,Marcus Nystrom,Richard Andersson,Richard Dewhurst,Halszka Jarodzka,Joost van de Weijer
Editorial: OUP Oxford 2011-09-22 (2011)
ISBN 10: 0199697086 ISBN 13: 9780199697083
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Descripción OUP Oxford 2011-09-22, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00979692

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Holmqvist, Kenneth; Nyström, Marcus; Andersson, Richard; Dewhurst, Richard; Jarodzka, Halszka; van de Weijer, Joost
Editorial: OUP Oxford (2011)
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Descripción OUP Oxford, 2011. Estado de conservación: New. Nº de ref. de la librería L9780199697083

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Kenneth Holmqvist
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Descripción 2012. Hardcover. Estado de conservación: New. 180mm x 253mm x 36mm. Hardcover. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 560 pages. 1.122. Nº de ref. de la librería 9780199697083

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Kenneth Holmqvist
Editorial: Oxford University Press Okt 2011 (2011)
ISBN 10: 0199697086 ISBN 13: 9780199697083
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Descripción Oxford University Press Okt 2011, 2011. Buch. Estado de conservación: Neu. 281x227x20 mm. Neuware - Kenneth Holmqvist is an associate professor in Cognitive Science at Lund university, where he founded the eye-tracking laboratory in 1995, which later grew into the large Humanities Laboratory. He has worked in a large variety of eye-tracking-based research stretching from reading research and scene perception, over to newspaper reading, advertisement studies and gesture recognition in face-to-face interaction. Kenneth also has expertise in eye tracking used in 536 pp. Englisch. Nº de ref. de la librería 9780199697083

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