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Sinopsis
Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s.
Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly 'mindreading' other people so that we can fit in with them. It is clear that our brains are designed to respond to and be influenced by others. For good evolutionary reasons, he argues, we are wired to be social.
The implications are numerous and profound. Do we have to rethink what we understand by identity, and free will? How can managers improve the way their teams relate and perform? Could we organize large social institutions in ways that would work far better? And could there be whole new methods of education?
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Matthew D. Lieberman is Professor at the Social Cognitive Neuroscience Laboratory at the University of California, Los Angeles.
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Social: Why our brains are wired to connect
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Oxford University Press, 2013
ISBN 10: 0199645043
ISBN 13: 9780199645046
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Librería: Studibuch, Stuttgart, Alemania
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hardcover. Condición: Gut. 384 Seiten; 9780199645046.3 Gewicht in Gramm: 1. Nº de ref. del artículo: 898357
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Social: Why our brains are wired to connect
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Oxford, United Kingdom : Oxford University Press, 2013
ISBN 10: 0199645043
ISBN 13: 9780199645046
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Social: Why our brains are wired to connect
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Hardcover. Condición: Very Good. Social: Why our brains are wired to connect This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780199645046
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Social: Why our brains are wired to connect
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780199645046
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Social: Why Our Brains are Wired to Connect. First Printing
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Oxford . Oxford University Press, 2013
ISBN 10: 0199645043
ISBN 13: 9780199645046
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Librería: Libris Books, Chelmsford, Reino Unido
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Hardcover. Condición: New. Estado de la sobrecubierta: New. 1st Edition. Oxford . Oxford University Press. 2013. First impression stated and numbered. Hard Cover. Black boards with gilt spine titles. Book is new. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly 'mindreading' other people so that we can fit in with them. It is clear that our brains are designed respond to and be influenced by others. For good evolutionary reasons, he argues, we are wired to be social. The implications are numerous and profound. Do we have to rethink what we understand by identity, and free will? How can managers improve the way their teams relate and perform? Could we organize large social institutions in ways that would work far better? And could there be whole new methods of education? Nº de ref. del artículo: DEC11.21017
Cantidad disponible: 1 disponibles