Neuromania: On the limits of brain science

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9780199591343: Neuromania: On the limits of brain science

Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations.

This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us.

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About the Author:


Paolo Legrenzi teaches Cognitive Psychology at the University of Venice, where he directs the School of Advanced Studies. He is the author of: "The Mind" (2002), "Creativity and Innovation (2005) and" Believe "(2008).
Carlo Umilta teaches neuropsychology at the University of Padua, where he directs the Galilean School of Higher Studies. He is the author/editor of "Handbook of neuroscience" (ed., 1999) and "brain. Anatomy and structure of the Central Nervous System" (with M. Matelli, 2007).

Review:


"In this brief book, neuropsychologists Paolo Legrenzi (Foscari University, Venice) and Carlo Umiltà (University of Padua) bring a welcome appraisal of brain research to a broad audience. They provide an insightful and comprehensible overview of methods and techniques from the origins of brain science to today's MRI scanners." -- Ricardo Basso Garcia, Science Magazine


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1.

Paolo Legrenzi (author), Carlo Umilta (author), Frances Anderson (translator)
Editorial: OUP Oxford 2011-05-12, Oxford (2011)
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descripción OUP Oxford 2011-05-12, Oxford, 2011. hardback. Estado de conservación: New. Nº de ref. de la librería 9780199591343

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Paolo Legrenzi; Carlo Umilta; Frances Anderson
Editorial: Oxford University Press (2011)
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descripción Oxford University Press, 2011. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0199591342

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Paolo Legrenzi, Carlo Umilta
Editorial: Oxford University Press, United Kingdom (2011)
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descripción Oxford University Press, United Kingdom, 2011. Hardback. Estado de conservación: New. Language: English . Brand New Book. Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations. This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us. Nº de ref. de la librería AAZ9780199591343

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Paolo Legrenzi, Carlo Umilta
Editorial: Oxford University Press, United Kingdom (2011)
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descripción Oxford University Press, United Kingdom, 2011. Hardback. Estado de conservación: New. Language: English . Brand New Book. Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations. This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us. Nº de ref. de la librería AAZ9780199591343

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PAULO LEGRENZI and CARLO UMILTÀ
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descripción Estado de conservación: New. Neuroeconomics, neuromarketing, neuroaesthetics and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge and recent discoveries about how the human brain works. Colour images of the brain now purport to show us the precise location in which a thought or emotion occurs. Any study, research article or news report accompanied by a brain image or two is considered to be more scientific than one featuring more mundane illustrations. Written by two experienced psychologists, this book discusses some of the familiar ideas usually associated with mind-body, brain-psyche and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology can have detrimental cultural effects. Nº de ref. de la librería 2961

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Paolo Legrenzi; Carlo Umilta; Frances Anderson
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801995913430000000

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Paolo Legrenzi; Carlo Umilta; Frances Anderson
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Descripción Estado de conservación: New. Bookseller Inventory # ST0199591342. Nº de ref. de la librería ST0199591342

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Paolo Legrenzi, Carlo Umilta, Frances Anderson
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Descripción Oxford University Press. Hardback. Estado de conservación: new. BRAND NEW, Neuromania: On the Limits of Brain Science, Paolo Legrenzi, Carlo Umilta, Frances Anderson, Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations. This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us. Nº de ref. de la librería B9780199591343

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Legrenzi, Paolo
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Descripción 2011. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VU-9780199591343

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Paolo Legrenzi, Carlo Umilta, Frances Anderson
Editorial: Oxford University Press, USA (2011)
ISBN 10: 0199591342 ISBN 13: 9780199591343
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Descripción Oxford University Press, USA, 2011. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0199591342

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