Communication Research Methods - Tapa blanda

Merrigan, Gerianne; Huston, Carole L.

 
9780199338351: Communication Research Methods
Tapa blanda
ISBN 10: 0199338353 ISBN 13: 9780199338351
Editorial: OXFORD UNIV PR, 2014

Sinopsis

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research.

Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor


Gerianne Merrigan is Professor of Communication Studies at San Francisco State University.

Carole L. Huston is Associate Provost and Professor of Communication Studies at the University of San Diego.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
OXFORD UNIV PR
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0199338353
ISBN 13 
9780199338351
Encuadernación
Tapa blanda
Número de páginas
480
Contacto del fabricante
no disponible
Persona responsable
Messaggerie Libri
ufficio.anagrafiche@meli.it

Via Verdi, 8
Assago Milano
Italia