Business Research Methods - Tapa blanda

Bryman, Alan; Bell, Emma

 
9780199284986: Business Research Methods
Tapa blanda
ISBN 10: 0199284989 ISBN 13: 9780199284986
Editorial: OUP Oxford, 2007

Sinopsis

Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor


Alan Bryman is Professor of Organizational and Social Research in the Management Centre, University of Leicester.
Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
OUP Oxford
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0199284989
ISBN 13 
9780199284986
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
824
Contacto del fabricante
no disponible
Persona responsable
Ufficio Anagrafiche Messaggerie
ufficio.anagrafiche@meli.it

Via Verdi, 8
Assago Milano
20090
Italia

Otras ediciones populares con el mismo título

9780199539727: BUSINESS RESEARCH METHODS, 2E

Edición Destacada

ISBN 10:  0199539723 ISBN 13:  9780199539727
Tapa blanda