Intangible Assets (Oxford Management Readers): Values, Measures, and Risks - Tapa blanda

 
9780199256945: Intangible Assets (Oxford Management Readers): Values, Measures, and Risks
Tapa blanda
ISBN 10: 0199256942 ISBN 13: 9780199256945
Editorial: Oxford University Press, U.S.A., 2003

Sinopsis

Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

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Acerca del autor

John R. M. Hand is Professor and Chairman of the Accounting Faculty at the Kenan-Flagler Business School at UNC Chapel Hill. His research centres on the business economics, financial statement analysis, and equity valuation of companies, particularly those in the high-technology sector. He has published in numerous accounting and finance journals, and is a two-time winner of the American Accounting Association's competitive manuscript competition.

Baruch Lev is the Philip Bardes Professor of Accounting and Finance with the Stern School of Business at New York University; Director of the Vincent C. Ross Center for Research; and a consultant to numerous corporations and investors. He is the award-winning author of several books and various research studies published in leading accounting, finance, and economic journals.

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Editorial
Oxford University Press, U.S.A.
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0199256942
ISBN 13 
9780199256945
Encuadernación
Tapa blanda
Número de páginas
560
Editor
Hand John
Contacto del fabricante
no disponible
Persona responsable
Penguin Random House Ireland Limited
productsafety@penguin.co.uk

Morrison Chambers, 32 Nassau Street
Dublin
Irlanda

Otras ediciones populares con el mismo título

9780199256938: Intangible Assets: Values, Measures, and Risks (Oxford Management Readers)

Edición Destacada

ISBN 10:  0199256934 ISBN 13:  9780199256938
Editorial: OUP Oxford, 2003
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