The term 'brainwashing' was first recorded in 1950, but it is an expression of a much older concept: the forcible and full-scale alteration of a person's beliefs. Over the past 50 years the term has crept into popular culture, served as a topic for jokes, frightened the public in media headlines, and slandered innumerable people and institutions. It has also been the subject of learned discussion from many angles: history, sociology, psychology, psychotherapy, and marketing. Despite this variety, to date there has been one angle missing: any serious reference to real brains. Descriptions of how opinions can be changed, whether by persuasion, deceit, or force, have been almost entirely psychological.
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Kathleen Taylor is a research scientist in the physiology department, Oxford University. In 2003 she won first prize in both the THES/OUP Science Essay competition and the THES Humanities and Social Sciences Writing Prize.
"...a fascinating book whose content tends to linger long after you have put it down. Definitely a must-read for those in the social psychology field and all other psychologists interested in this area." --Doody's
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Descripción Oxford University Press, 2006. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110199204780
Descripción Oxford University Press, 2006. Paperback. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB0199204780
Descripción Oxford University Press. PAPERBACK. Estado de conservación: New. 0199204780 New Condition. Nº de ref. de la librería NEW7.0046221