Innovation: A Very Short Introduction - Tapa blanda

Dodgson, Mark; Gann, David

 
9780198825043: Innovation: A Very Short Introduction
Tapa blanda
ISBN 10: 0198825048 ISBN 13: 9780198825043
Editorial: OUP Oxford, 2018

Sinopsis

What is innovation? How is innovation used in business? How can we use it to succeed?

Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From aeroplanes to television and penicillin, and from radios to frozen food and digital money, the fruits of innovation surround us.

This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Considering innovation today, and discussing future disruptive technologies such as AI, which have important implications for work and employment, Mark Dodgson and David Gann consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy.


ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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Acerca del autor

Mark Dodgson's research interests are in the areas of corporate strategies and govenment policies for technology and innovation. He has authored over 50 articles and book chapters, as well as written seven books. Mark is currently Professor of Innovation Studies at the University of Queensland.


David Gann, CBE, is Professor and Vice-President (Innovation) at Imperial College London, and is responsible for a large portfolio of research in collaboration with firms in design, manufacturing, engineering, and construction.


Together they edited The Oxford Handbook of Innovation Management, (OUP, 2014), with Nelson Phillips.

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Editorial
OUP Oxford
Año de publicación
2018
Idioma
Inglés
ISBN 10 
0198825048
ISBN 13 
9780198825043
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
176
Contacto del fabricante
no disponible
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