First coined by Richard Dawkins in The Selfish Gene (1976), memes are ideas, behaviours, or skills that are transferred from one person to another by imitation. With a foreword by Dawkins, this should become the definitive inaugural book on the burgeoning science of memetics. Starting with a clear definition of the meme it applies the principles of general evolutionary theory to understanding memetic selection. This book is intended for general public, academic psychologists, biologists, anthropologists.
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Susan Blackmore is a Lecturer in the School of Psychology, University of the West of England. The author of Dying to Live: Science and the Near Death Experience, she resides in Bristol, UK.
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