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Managing Retailing: Text and Cases - Tapa blanda

Sinha, Piyush Kumar; Uniyal, Dwarika Prasad

 
9780195690705: Managing Retailing: Text and Cases

Sinopsis

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives


Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives
Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

"Sobre este título" puede pertenecer a otra edición de este libro.