Using quirky and sometimes irreverent examples to provide an overview of social science methodology, this new edition of the popular text has been substantially revised to include an in-depth consideration of current hot topics in the constantly evolving field of scientific research, including the trend away from 'hard' (quantitative) research to 'soft' (qualitative) research, advances in computerized analysis of statistical data, and the increasing focus on the cultural context of research.
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Neil McKinnon Agnew is Professor Emeritus of Psychology at York University. In addition to writing six editions of this popular psychology text, he has published over eighty publications in social science journals. His research in perception and information overload was received major grants from the U.S. National Institutes of Health, the Defence Research Board, and the Social Sciences Research Council. He set up and directed the Counselling and Development Centre at York University, one of the largest counselling programs in North America. In recent years, his research interests have focused on decision theory: how we make decisions under conditions of incomplete or unreliable information. Sandra W. Pyke is University Professor Emeritus and a former chair of the psychology department at York University. She specializes in women's issues such as violence against women, gender differences, and feminist methodology. Her research focus is on the effects of the chilly climate on women's academic experiences in terms of their participation, time to completion of graduate degrees, attrition from graduate programs and perceptions of the supervision provided. She is a Fellow of CPA and APA, a past president of CPA, and a recipient of the CPA Section on Women and Psychology distinguished member award, and the CPA Award for Distinguished Contributions to Canadian Psychology as a Profession.
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