Tools for Innovation - Tapa dura

MARKMAN

 
9780195381634: Tools for Innovation
Tapa dura
ISBN 10: 0195381637 ISBN 13: 9780195381634
Editorial: Academic, 2009

Sinopsis

It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications.
In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

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Acerca del autor

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin.
Kristin L. Wood is Professor of Mechanical Engineering at the University of Texas at Austin

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Academic
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0195381637
ISBN 13 
9780195381634
Encuadernación
Tapa dura
Número de páginas
258
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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