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Car Launch: The Human Side of Managing Change (Learning History Library) - Tapa blanda

Roth, George

 
9780195177985: Car Launch: The Human Side of Managing Change (Learning History Library)
Tapa blanda
ISBN 10: 0195177983 ISBN 13: 9780195177985
Editorial: Oxford University Press, 2004

Sinopsis

Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.

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Acerca del autor

George Roth was born in Germany and has a B .S. in Mechanical Engineering, a M. B. A. in Finance and Marketing, and a Ph .D. in Organizational Studies.

art Kleiner is the director of research and reflection at a consulting firm based in Cambridge, Massachusetts; a faculty member at New York Universityâs Interactive Telecommunications Program; and the âCulture & Changeâ columnist for Strategy + Business magazine. He is also the editorial director of the Fifth Discipline Fieldbook series and a longstanding writer on the human impact of management and technology.

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Editorial
Oxford University Press
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0195177983
ISBN 13 
9780195177985
Encuadernación
Tapa blanda
Número de páginas
252
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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