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Sinopsis
In "Competitive Technical Intelligence, Second Edition", Mathias Coburn draws on both theory and practical experience to address technical people at all levels as well as business people involved with a technology-leveraged enterprise, giving tools for designing and implementing a credible, cost-effective, and reliable system for keeping track of technical trends and new developments. The result is a unique book that illustrates its various applications with real examples, and provides guiding principles for readers as they move forward with their own initiatives.
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Acerca del autor
Matt Coburn was a technical manager with DuPont. He currently works as a consultant in the field and as an Adjunct Professor at the Graduate School of Business at Widener University.
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