Response: The Complete Guide to Profitable Direct Marketing - Tapa dura

Geller, Lois K.

 
9780195158694: Response: The Complete Guide to Profitable Direct Marketing

Sinopsis

A new edition of the classic guide to direct marketing

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Acerca del autor

Lois K. Geller is president of Mason & Geller Direct Marketing in New York City and counts leading corporations, small businesses, and entrepreneurs from around the world among her clients. She teaches Direct Marketing at New York University and is the winner of a gold ECHO Award, eight Andy Awards, and several gold CDMA RSVP Awards.
Seth Godin is author of Permission Marketing and Unleashing the Idea Virus.

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