Competitive Communication: A Rhetoric for Modern Business

Barry Eckhouse is at Saint Mary's College of California.

"Finally, a book that discusses the strategies of good management communication within a theoretical framework/rhetoric that is accessible. In his clear and easy style, Professor Eckhouse shows how the principles of rhetoric result in effective business writing."--Linda Bearner, California
State University, Los Angeles

"Professor Eckhouse has presented a highly readable book introducing the key elements of classical argumentation and persuasion to the modern professional manager. Today's world requires intense competition for the client-reader, and Eckhouse has produced a highly useable guide to navigate it.
Bravo! Competitive Communication is sure to find a valuable place in my professional library." --Gary Cuccio, President, AirTouch Paging

"What I hear from business practitioners is 'If you cant persuade, you cant get much of anything done.' The business graduates able to convey their perspective to others convincingly are the ones whose perspectives are going to govern business reality. This book will thus have great appeal to
business students. The writing style of this book is exceptionally clear, with graceful sentence structure, a tone that is both philosophical and practical, and a sure sense of word choice." --Jeanette W. Gilsdorf, California State University, Long Beach, and Past President of the Association for
Business Communication

"This book is a powerful tool, filled with important theory, practical information, and real-world examples. The book is organized in a logical, easy-to-follow order. In fact, professors could easily organize their courses to follow the organization of the book." --William Sonnenschein,
University of California, Berkeley

"I believe many faculty in business and management communication will welcome and embrace this strongly business-oriented and rhetoric-based text. Professor Eckhouse has managed the marriage of business and rhetoric in a textbook in a way that is both ingenious and substantive."--Michele Zak,
Stanford University

"I am amazed at the synthesis of classical rhetoric theory and practical, pragmatic application for modern business techniques in oral and written discourse. A unique text."--Harvey Solganick, Missouri Baptist College

"Finally a textbook that applies to all business majors not just those who plan to work for a major corporation in a "cube farm." Entrepreneurs, technicians, and small business owners will benefit from Competitive Communication." --Linda van der Wal, Grand Canyon University

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