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Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.
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Building Distinctive Brand Assets
Publicado por
Oxford University Press, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
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Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Nº de ref. del artículo: GWV.0190311509.VG
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Building Distinctive Brand Assets
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Oxford University Press, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Nº de ref. del artículo: GICWV.0190311509.A
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Building Distinctive Brand Assets Format: Hardcover
Publicado por
Oxford University Press, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Librería: INDOO, Avenel, NJ, Estados Unidos de America
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Condición: New. Brand New. Nº de ref. del artículo: 9780190311506
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Building Distinctive Brand Assets
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OUP Australia & New Zealand, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Librería: Sell Books, Elland, YORKS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Nº de ref. del artículo: SBAB-mon0000149181
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Building Distinctive Brand Assets
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OUP Australia & New Zealand, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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hardcover. Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. A few small stains. Nº de ref. del artículo: rev3704170938
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Building Distinctive Brand Assets
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Oxford University Press, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 30942186-n
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Building Distinctive Brand Assets (Hardcover)
Publicado por
Oxford University Press Australia, Melbourne, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brands identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?Youll learn which strategies and actions work, as well as which ones dont, to help you take advantage of opportunities and avoid minefields. Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780190311506
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Building Distinctive Brand Assets
Publicado por
Oxford University Press Australia, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues. Nº de ref. del artículo: CIN0190311509G
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Building Distinctive Brand Assets
Publicado por
Oxford University Press Australia, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues. Nº de ref. del artículo: CIN0190311509G
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Imagen del vendedor
Building Distinctive Brand Assets
Publicado por
Oxford University Press, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
Antiguo o usado
Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 30942186
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