Purple Cow: Transform Your Business by Being Remarkable

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9780141016405: Purple Cow: Transform Your Business by Being Remarkable
Reseña del editor:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Biografía del autor:

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

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Seth Godin
Editorial: Penguin Books Ltd, United Kingdom (2007)
ISBN 10: 014101640X ISBN 13: 9780141016405
Nuevos Paperback Cantidad: 10
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(London, Reino Unido)
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Descripción Penguin Books Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. 198 x 130 mm. Language: English . Brand New Book. You re either a Purple Cow or you re not. You re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P s used by marketers - Pricing, Promotion, Publicity - aren t working anymore. The golden age of advertising is over. It s time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Nº de ref. de la librería APG9780141016405

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801410164050000000

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Seth Godin
Editorial: Penguin Books Ltd, United Kingdom (2007)
ISBN 10: 014101640X ISBN 13: 9780141016405
Nuevos Paperback Cantidad: 10
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Descripción Penguin Books Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. 198 x 130 mm. Language: English . Brand New Book. You re either a Purple Cow or you re not. You re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P s used by marketers - Pricing, Promotion, Publicity - aren t working anymore. The golden age of advertising is over. It s time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Nº de ref. de la librería APG9780141016405

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Descripción Penguin 2005-01-27, 2005. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-BER-00025048

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Descripción Penguin Books Ltd 2005-01-27, London, 2005. paperback. Estado de conservación: New. Nº de ref. de la librería 9780141016405

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Descripción Penguin Books, 2007. Estado de conservación: New. 2007. Paperback. Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Num Pages: 160 pages. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 196 x 129 x 11. Weight in Grams: 118. . . . . . . Nº de ref. de la librería V9780141016405

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Descripción Penguin Books. Estado de conservación: New. 2007. Paperback. Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Num Pages: 160 pages. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 196 x 129 x 11. Weight in Grams: 118. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780141016405

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Descripción Paperback. Estado de conservación: New. Not Signed; You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used. book. Nº de ref. de la librería ria9780141016405_rkm

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Descripción Penguin Books Ltd. Paperback. Estado de conservación: new. BRAND NEW, Purple Cow: Transform Your Business by Being Remarkable, Seth Godin, You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Nº de ref. de la librería B9780141016405

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Descripción Penguin Books Ltd, 2005. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780141016405

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