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Purple cow. Transforming your business by being remarkable: Transform Your Business by Being Remarkable - Tapa blanda
Sinopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
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Acerca del autor
Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
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Purple Cow: Transform Your Business by Being Remarkable
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: rev3496465963
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Purple Cow: Transform Your Business by Being Remarkable
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Penguin Books Ltd, United Kingdom, London, 2005
ISBN 10: 014101640X
ISBN 13: 9780141016405
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Paperback. Condición: Very Good. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001270344
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Purple Cow: Transform Your Business by Being Remarkable
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Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Nº de ref. del artículo: CHL1058712
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Purple Cow : Transform Your Business by Being Remarkable
Publicado por
Penguin Books, Limited, 2005
ISBN 10: 014101640X
ISBN 13: 9780141016405
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Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Purple Cow : Transform Your Business by Being Remarkable
Publicado por
Penguin Books, Limited, 2005
ISBN 10: 014101640X
ISBN 13: 9780141016405
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Purple Cow : Transform Your Business by Being Remarkable
Publicado por
Penguin Books, Limited, 2005
ISBN 10: 014101640X
ISBN 13: 9780141016405
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 12803240-6
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