You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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About the Author:
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.
From AudioFile:Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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1. Purple Cow: Transform Your Business by Being Remarkable (Paperback)
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Descripción Penguin Books Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. Language: English . Brand New Book. You re either a Purple Cow or you re not. You re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P s used by marketers - Pricing, Promotion, Publicity - aren t working anymore. The golden age of advertising is over. It s time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Nº de ref. de la librería APG9780141016405
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2. Purple Cow: Transform Your Business By Being Remarkable
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3. Purple Cow: Transform Your Business by Being Remarkable (Paperback)
Editorial:
Penguin Books Ltd, United Kingdom
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ISBN 10: 014101640X
ISBN 13: 9780141016405
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Descripción Penguin Books Ltd, United Kingdom, 2007. Paperback. Estado de conservación: New. Language: English . Brand New Book. You re either a Purple Cow or you re not. You re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P s used by marketers - Pricing, Promotion, Publicity - aren t working anymore. The golden age of advertising is over. It s time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Nº de ref. de la librería APG9780141016405
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Descripción Penguin Books. Estado de conservación: New. 014101640X This is an International Edition. Brand New, paperback, Delivery within 6-14 business days, Same Contents as U.S Edition. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería HI_9780141016405
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Descripción Paperback. Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería I_9780141016405
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Descripción Penguin 2005-01-27, 2005. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-BER-00025048
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