Evan Schwartz examines the Web's greatest success stories such as Yahoo!, Dell Computer and AOL and reveals the best strategies for surviving and thriving in the rapidly evolving world of e-commerce. The Web has transformed every aspect of business life by providing countless new ways of linking buyers and sellers, and instant access to millions of homes and companies around the world. From branding to pricing to target marketing, Schwartz draws out the vital lessons for all aspiring entrepreneurs.
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Evan Schwartz is a contributing writer for Wired magazine and a former editor and reporter for A.T. Business Week, where he covered software and digital media. He has recently joined the New York Times to write their e-commerce column. His previous book, WEBONOMICS, was nominated for a Global Business Book Award.
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Condición: Como nuevo. : En 'Digital Darwinism', Evan Schwartz presenta siete estrategias empresariales esenciales para prosperar en el competitivo mundo del comercio electrónico. Este libro ofrece técnicas paso a paso para construir una marca sólida, adaptarse a las fluctuaciones de la oferta y la demanda, e integrar la web en cada aspecto de tu negocio. Con análisis de empresas exitosas y casos prácticos actualizados, esta obra es una guía completa para emprendedores y CEOs que buscan sobrevivir y destacar en el dinámico mercado digital. EAN: 9780140286847 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Digital Darwinism Autor: Evan I. Schwartz Editorial: Penguin Idioma: en Páginas: 240 Formato: tapa blanda. Nº de ref. del artículo: Happ-2024-01-10-aea71bf9
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