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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business) - Tapa blanda
Reseña del editor
Webonomics is 'the study of the production, distribution and consumption of goods, services and ideas over the World Wide Web'. Evan Schwartz defines nine essential principles for growing your business on the Web, using case studies to document some tremendous successes and failures.
Biografía del autor
EVAN SCHWARTZ is a former staff editor for Business Week and a contributing editor to Wired. He first introduced the Webonomic principles in his acclaimed February 1996 article in Wired, 'Advertising Webonomics 101' from which he received an overwhelmingly positive response.
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- EditorialPenguin
- Año de publicación1997
- ISBN 10 014026406X
- ISBN 13 9780140264067
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas256
EUR 4,21
EUR 5,93 gastos de envío desde Reino Unido a Estados Unidos de America
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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business)
Publicado por
Penguin 02/10/1997, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
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Tapa blanda
Librería: AwesomeBooks, Wallingford, Reino Unido
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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business)
Librería: Goldstone Books, Llandybie, Reino Unido
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paperback. Condición: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Nº de ref. del artículo: mon0007093051
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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business)
Publicado por
Penguin 02/10/1997, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
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Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780140264067
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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
Publicado por
Penguin Books Ltd, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: KEX0301439
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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
Publicado por
Penguin Books Ltd, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
Antiguo o usado
Tapa blanda
Original o primera edición
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . . Nº de ref. del artículo: KEX0301439
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Webonomics. Nine Essential Principles for Growing Your Business on the World Wide Web
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Penguin, London England, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
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Soft cover
Librería: The London Bookworm, East Sussex, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: Very Good. 1st Penguin Edition. Paperback. In this book the author defines nine essential principles for growing your business on the Web. Using case studies of corpoerations such as IBM and Volvo, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and successes on the Web in a multitude of industries, including advertising, entertainment, publishing, car manufacturing and banking. Why are some products better suited to being sold on the Web than others? Why are certain brand names gaining status and how can you create and reinforce yours? What are the new patterns of consumer behaviour? In answering these important questions, Schwartz shows how to capture the scare commodity on this information-based terrain: the attention of the busy people who are spending time there. Packed with practical wisdom, this book provides a key to survival in a period of accelerating change, when only the most agile and adaptable business will thrive. 244 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Nº de ref. del artículo: 086296
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