Sinopsis
The story of how IBM came to be the success it is today. Company secrets - e.g. organizational structure, how it hires, trains and fires, marketing techniques and selling strategies - are all covered in this book to show what others can or cannot learn from IBM. Lou Mobley was one of a 15 person task force that led IBM into the Computer Age - and was one of the first to promote electronic computers. He ran the operation that created all leadership development at IBM and coined the term "data processing". Kate McKeown is a marketing consultant.
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Reseña del editor
The story of how IBM came to be the success it is today. Company secrets - e.g. organizational structure, how it hires, trains and fires, marketing techniques and selling strategies - are all covered in this book to show what others can or cannot learn from IBM. Lou Mobley was one of a 15 person task force that led IBM into the Computer Age - and was one of the first to promote electronic computers. He ran the operation that created all leadership development at IBM and coined the term "data processing". Kate McKeown is a marketing consultant.
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Beyond I. B. M. (Business Library)
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Paperback. Condición: Very Good. Beyond I. B. M. (Business Library) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780140103304
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Beyond I. B. M. (Business Library)
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780140103304
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Beyond I. B. M. (Business Library)
Publicado por
Penguin Books Ltd, 1989
ISBN 10: 0140103309
ISBN 13: 9780140103304
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